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Course Overview

It would appear to be a cliché to say that the customer is the most important person in the business, but that is the reality organisations have come to embrace. Organisations, whether commercial or non-profit, exist to provide products and services to customers, so there is no reason for the organisation to exist if there are no customers. In a highly competitive business environment, an organisation’s customer orientation greatly impacts its ability to attract, retain and expand its customer base, allowing it to sustain its business and grow into the future. Conversely, a lack of customer focus can cause problems for the organisation to survive in the marketplace.

Customer orientation provides organisations with a clear vision upon which to build a roadmap for serving customers. It helps organisations to identify the segments they want to serve, and the customers’ needs, problems and aspirations. It translates these insights into the research and development of products and services that are desired. It helps in designing systems and processes that serve customers’ needs and resolve customers’ problems. It provides the basis for managing transactions and developing long-term relationships.

Course runs

Who should attend?

Level 2 - Supervisor, Executive, & Emerging Managers
Level 3 - New Managers
Level 4 - Managers

Course fee