Bachelor of Arts (Honours) Digital Media
Programme Overview
Academic Level
Bachelor's Degree, Single Major
Awarded by
University of Stirling, UK
Programme type
Full-time, 2 to 3 years
Campus location
SIM Campus
Application Dates
Applications will open in mid-November. Please check back regularly for updates.
Estimated Fees
(incl. GST)*
S$52,974.00 to S$56,244.00
* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.
Bachelor of Arts (Honours) Digital Media, University of Stirling
Programme Outline
Awarded and developed by: University of Stirling, UK
Every business, organisation and media outlet relies on digital communications to reach out to their audience. With increasing demand for new products, innovative technology and enhanced methods of delivery, the industry requires graduates with relevant digital media skills to meet such demands in the dynamic and rapidly changing digital media sector.
- Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK, subject to global conditions and travel restrictions.
Prerequisite(s)
- Applicants with a Non-Media related diploma are required to complete and pass a three-month SIM Preparatory Course in Digital Media for entry into the bachelor’s programme.
Learning Outcomes
With the integration of technical skills, industry and entrepreneurial awareness, analytical expertise and academic excellence, this programme enables you to:
- Excel in the digital era and understand the ethical, legal and theoretical dimensions of the media and communications industry
- Be equipped with a broad range of mass media skills, from the preparation of multi-platform content to its effective display and dissemination
- Identify and solve complex problems using digital media or presented by digital media
- Undertake a career involving specialist knowledge in digital media content and production
- Apply transferrable skills across sectors and environments including communication and interviewing, research, interpersonal and group skills, analytical thinking, production for web, film, radio and more
Further Studies & Career Prospects
The practical elements of the programme are designed to develop well-rounded, highly skilled and digitally literate talents who can be a valuable asset to any organisation that relies on the power and reach of digital media.
Some have made careers in the press and digital publishing or in the arts and cultural industries, while others have gone on to work in advertising, digital and social media marketing, public relations, market research, community media, new media, strategic communications and more.
Graduates can apply for University of Stirling’s taught postgraduate programmes, including:
- MSc Media Management
- MSc Digital Media and Communication
- MSc International Journalism
Hear from our students
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Why study at SIM x University of Stirling
Intake Dates
Aug 2025 Intake
PROGRAMME DURATION
19 May 2025 – 31 Jul 2025 (Preparatory Course in Digital Media, if required)
18 Aug 2025 – 30 Jun 2027 (Main Programme, 2 years)
18 Aug 2025 - 30 Jun 2028 (Main Programme, 3 years)
APPLICATION PERIOD
Applications will open in mid-November. Please check back regularly for updates.
- If you are currently serving National Service (NS) and you are unable to complete your NS by programme induction and commencement, please contact SIM GE for further advice before application submission.
- Date & period is subject to change by the University.
Duration of programme: Two – three years
Maximum candidature:
4 years - 2 years pathway
6 years - 3 years pathway
Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.
Curriculum
Structure
- Two semesters a year with a structured curriculum of fifteen (15) modules and a digital project
- Classroom learning comprising:
- Activities
- Lab work
- Lectures
- Tutorials
- Workshops
- Teaching centres on face-to-face lectures and tutorials delivered on block teaching basis.
- Lectures: Teaching faculty from University of Stirling and local lecturers
- Tutorials: Local tutors
View a list of lecturers’ teaching modules (PDF 535 KB)
- Average teacher-student ratio: 1:50
- Lectures are typically scheduled from 9.30am to 3.00pm on weekdays over two weeks per module, with breaks in between sessions. Saturday classes may occasionally be scheduled if required
- Tutorials: Typically conducted by local tutors over three weeks, scheduled on weekdays at three hours per session
- Class timing: 8.30am / 12.00pm / 3.30pm, held on SIM campus unless otherwise stated
- Minimum class size to commence: 50 students
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
Assessment & Attendance
- Attendance requirement:
- Local students: 75%
- International students: 90%
- Assessments:
- Continuous assessments such as:
- Presentations
- Tutorial exercises
- Individual/group assignments
- Written exams
- Dissertation
- Continuous assessments such as:
- End-of-semester main exams: December and May
- Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements.
Requirements to Graduate
Students are required to meet the programme requirements to obtain a Bachelor of Arts (Honours) Digital Media Degree.
The degree awarded and degree certificate is the same as that awarded in the UK.
Modules
The modules to be offered would be pre-determined by the university.
The modules listed here and on the University’s website may occasionally be subjected to change.
- Digital Media & Culture (20 credits)
- Introduction to Digital Storytelling (20 credits)
- Socially Responsible Marketing (20 credits)
- Fundamentals of Sustainability in Management (20 credits)
- Fundamentals of Marketing (20 credits)
- The Organisation of Business (20 credits)
- Advertising (20 credits)
- Applied Digital Media: From Theory to Practice (20 credits)
- Digital Creativity** (20 credits)
- Digital and Experiential Marketing (20 credits)
- Journalism and Society (20 credits)
- Marketing Analytics and Brand Creation (20 credits)
- Public Relations and Promotional Culture (20 credits)
- Researching the Media & Culture (20 credits)
- Social Media Marketing & Analytics: Contexts and Strategies (20 credits)
- Digital Project* (60 credits)
*Digital Project is a 60-credit module that spans across two semesters.
A supervisor will be assigned to guide students with the Digital Project.
** Students are required to have their own digital devices/laptop for the coursework.
Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK. The experience enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.
- Students are expected to complete modules equivalent of 60 credits in the UK.
- The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
- Exchange semester is contingent on global conditions and travel restrictions.
View list of modules and descriptions (PDF 461 KB)
Note: Students are required to own a laptop equipped with at least Microsoft Windows 10 or Apple MacOS Catalina (10.15) and 8GB RAM (recommended).
Admission Criteria
Accepted Entry Qualifications
Admission to Year 1 of the programme
- GCE 'A' level passes; or
- International Baccalaureate (IB) Diploma or other equivalent pre-university certificates
- Diploma in Media or related field of study from a local polytechnic or similar institution may be eligible for direct entry into year 2.
- Applicants with a Non-Media related diplomas may be admitted into the programme, subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Digital Media for entry into the Year 2 programme.
- All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
- All admissions are based on merit and are subject to the approval of the University
English Language Requirements
Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:
- Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
- TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
- IELTS 6.0 overall (no band less than 5.5); or
- Successful completion of a recognised approved Diploma, where the language of instruction was English
Preparatory Course in Digital Media (If Required)
Developed and awarded by SIM, 草榴社区.
2024 intake (Full-Time)*
Application period: Not Open for Applications
*Dates are subject to change
Applicants with a Non-Media related diploma are required to complete and pass a three-month SIM Preparatory Course in Digital Media for entry into the Bachelor’s programme.
- All other qualifications will be evaluated on a case-by-case basis and may be subject to interview
- All admissions are based on merit and are subject to the approval of the University
- The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling.
- Introduction to Creative Industries
- Introduction to Critical Digital Media Studies
- University of Stirling may require students to complete a minimum of one and up to a maximum of two modules.
- Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components.
- Class duration: Typically 3 to 6 hours on weekdays. Some lessons may also take place on Saturdays if required.
- Assessments: Continuous assessments^.
- Minimum class size to commence: 25 students.
- If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
- Certificate of completion: Awarded upon successfully passing the Preparatory Course in Digital Media. There will not be any refund or recourse should students fail to complete the course within the course duration.
View preparatory modules and descriptions (PDF 405 KB)
^Continuous assessments may include in-class tests, assignments, online quizzes, projects and presentations.
Fees & Financial Aid
Programme Fees
Preparatory Course in Digital Media* (if applicable)
S$708.50 per module
* Fees are inclusive of 9% GST and are payable in full before course commencement. Fees do not include textbook.
Bachelor’s Programme Fees*
Local students:
Year 1: S$9,810.00
Year 2 & 3: S$43,164.00
Total: S$52,974.00
International students:
Year 1: S$10,202.40
Year 2 & 3: S$46,041.60
Total: S$56,244,00
*Fees are inclusive of 9% GST and are payable before the commencement of each semester. Fees do not include textbooks, repeat fees and expenses related to the exchange semester at Stirling. Valid for 2025 intake only.
Mandatory Fees
All fees inclusive of prevailing GST.
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Student Development Fee Applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability. Payable with the programme fee’s first instalment. |
S$512.30 |
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International Student Induction Fee A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience. As applicable, payable with the programme fee’s first instalment. |
S$436.00 |
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Application Fee Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed. |
Local applicants: International applicants: |
Scholarships & Bursaries
SIM GE Bursary
The SIM GE Bursary aims to provide financial assistance to needy students studying at SIM GE. This award is given based on our eligibility criteria, as well as the assessed level of neediness of the applicants.Learn more
SIM GE Bursary
SIM GE Scholarship
The SIM GE Scholarship is given to students with exemplary academic results or achievements in sports and arts. It is applicable to 草榴社区 citizens, permanent residents and international students.Learn more
SIM GE Scholarship
Scholarships & Bursaries
SIM GE Bursary
The SIM GE Bursary aims to provide financial assistance to needy students studying at SIM GE. This award is given based on our eligibility criteria, as well as the assessed level of neediness of the applicants.Learn more
SIM GE Bursary
SIM GE Scholarship
The SIM GE Scholarship is given to students with exemplary academic results or achievements in sports and arts. It is applicable to 草榴社区 citizens, permanent residents and international students.Learn more
SIM GE Scholarship
